How to use this agency bd template

Agency intro to US buyers is a agency bd template built for this situation: offshore agency pitching US mid-market brands. Agencies win when the pitch names a vertical, shows a relevant piece of work, and makes the next step small. State clearly which market you serve and what a first engagement looks like.

This template is a 3-step sequence: Email 1; then Email 2 social proof; then Email 3 calendar link. Start with email 1 and adapt each step to your own market, offer, and tone before it goes out. Test one change at a time so you can see what moves replies.

The opening line reads: "We help US {{vertical}} brands with..." Replace the variables with real research for each account, and delete any sentence that would fit every company equally well. Results vary by market, offer, list quality, and execution.

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Cadence

Email 1 > Email 2 social proof > Email 3 calendar link