marketing efforts

How to Build a Brand that Tells Your Unique Story

Every business has a unique story to tell. What’s your company’s story? How do you make your customers feel? What makes you different from the competition? To create a great brand that tells your story, you need to understand what makes your business special. You need to know what sets you apart from everyone else.

How Businesses Can Use Lead Scoring to Increase Sales

In order to increase sales, businesses need to identify their most qualified leads and focus their sales and marketing teams on those individuals. Lead scoring is a process that helps businesses do just that. By assigning points to different criteria, businesses can rank leads according to how interested they are in buying the company’s products