How Businesses Can Use Lead Scoring to Increase Sales
In order to increase sales, businesses need to identify their most qualified leads and focus their sales and marketing teams on those individuals.
How Customer Journey Maps Can Help Businesses Refocus Their Sales Strategy
If your business is feeling lost when it comes to sales strategy, customer journey mapping may be the answer. The customer journey map
How to Build a Brand that Tells Your Unique Story
Every business has a unique story to tell. What’s your company’s story? How do you make your customers feel? What makes you different
How to Use Link Tracking to Measure Your Marketing Campaigns
If you are like most businesses, you’re always looking for ways to measure the effectiveness of your marketing and improve performance over time.
Why Developing a Buyer Persona is Essential for Your Business to Thrive
Do you know who your ideal customer is? If not, you’re in luck – this post is for you. Developing a buyer persona
Target Market Segmentation and Why You Need it for Your Business
Do you know who your target markets are? If not, you need to start figuring it out. Without targeting the right market, you