Whether you need strategic metrics that reveal the big picture or operational metrics that help you solve specific problems (you need both), count on us to help you gather and make sense of that data.
Let your marketing department thrive with a demonstrated, sustained ROI. Our approach to marketing analytics helps you prove your contribution to pipeline, revenue, and profit with predictable forecasts that build credibility with the C-suite.
Know what’s working, and what’s not working, by analyzing the numbers. With the right reports at your fingertips you can truly analyze your business and reshape it for success. We want our clients to know what’s going on with their services in real time, all the time. Our dashboards are customizable to show which KPIs are especially important to YOUR business.
IP tracking provides yet another source for potential lead generation for your company. A prospect may visit your site without interaction, in the past that potential lead was lost. With IP tracking we determine the company that interaction was from, if they interact with site forms or links again, or if they like a Facebook or LinkedIn post.
By mapping a strong and targeted customer journey we can continuously score prospects as they move through your campaign. The more info collected in forms, interactions with site links, number of replies etc.–the higher the lead score and increased odds of making the sale.
Test, test, and then test again. We are always learning and always developing better solutions. No amount of planning can teach us as much as actual testing can. We are constantly testing and using A/B testing to see what titles or messages are most effective.
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