Know your targets, understand their challenges, and develop a marketing strategy that will engage them as individuals—on their terms.Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they’re looking for at any stage in their journey—but first you have to understand who they are and what they need to know.
Strategy planning is what sets us apart from the competition. We focus on our strategy and planning phases to make sure we are targeting your ideal customer with the right message, through the best channels, at the right time. Our process helps us to better understand our clients, their business and their goals.
In order to understand your target customers we create detailed descriptions called personas. We name them, give them ages, jobs, likes, dislikes, and attempt to understand these personas in every way. When we create messaging or branding we look at it from the perspective of our personas (your target client).
The Customer Journey Map is one of the most important aspects of our process. In mapping the journey, we help you build a schematic of every touch-point involved in your companies interactions with your customers.
By analyzing every point of communication in the journey we can help you better craft your company story and understand where there may be room for improvement.
At SalesDriver we believe that success revolves around an informed strategy. In order to plan and execute that strategy we must first truly understand your company and mission. Then onto the discovery and analysis phase, where we determine your target client or personas. The goal of our strategy sessions is to find the right people, to deliver the right message, at the right time.
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