SALES DICTIONARY

Every sales term, explained simply.

From ICP to MQL to DMARC. Short, plain-English definitions for the words you hear in B2B sales.

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300+ terms Plain English Real examples

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A-Z

Popular terms

I ICP Ideal customer profile: the type of company that gets the most value from you. M MQL Marketing qualified lead: a lead that meets your criteria for sales follow-up. S SQL Sales qualified lead: a lead your sales team has accepted. B Bounce rate The share of emails that could not be delivered. D DMARC An email standard that tells inboxes how to handle unverified mail. C Cadence A planned series of touches across channels.

Browse by letter

A Terms A to F Account-based, Bounce, Cadence…

G Terms G to M Gatekeeper, ICP, MQL…

N Terms N to S Nurture, Pipeline, SQL…

T Terms T to Z TAM, Triggers, Warm-up…

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CONTEXT

Why does this matter for B2B teams ?

Sales language moves fast, and teams often use the same word to mean different things. One person says lead and means any name on a list, another means someone who has replied.

One person says sequence and means a single email, another means a multi-step plan across channels. Those small gaps cause real problems when a new hire reads a dashboard, an agency reports to a client, or two departments argue about pipeline. A shared dictionary is a cheap way to avoid that. The terms here are written in plain English, with a short explanation of why each one matters in B2B selling and where it shows up inside SalesDriver.

Use it to onboard new reps, to align marketing and sales on definitions, or to check an unfamiliar acronym before a meeting. Clear vocabulary leads to clearer targets, and clearer targets lead to better campaigns. Plans renew monthly and you can cancel anytime, so trying this out carries very little commitment.

How do teams use this page?

The dictionary keeps outbound, CRM and growth terms plain so new hires and operators share the same language. Link definitions into playbooks, onboarding docs and client decks when jargon blocks decisions. Update your internal glossary from the same source of truth.

Plans renew monthly until canceled. Cancel anytime in account settings.

How does SalesDriver support B2B Sales Dictionary?

Looking at B2B Sales Dictionary? It sits beside data, sending, workflows, hosting and CRM on the same SalesDriver credit pool, so dictionary work does not need its own subscription or quota.

Try B2B Sales Dictionary on the free plan first. When volume grows, Platform starts at $299 per month, and a demo covers Managed Growth for teams that want operators to run outbound. Billing renews monthly until you cancel.

Outcomes mentioned on B2B Sales Dictionary depend on your market, offer, list quality and follow-up. They illustrate what operators have done, not what any account will get.