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You’ve Got Data
2019.09.27

You’ve Got Data

By Rockford Hunt

Today’s world of business is very data driven. Data tells us how our ads are performing, our customer’s preferences and how well our products are doing. 

The numbers we look at give us cold, hard facts. But it’s in what we do with this information that we need to come up with out of the box ideas. Let’s take a look at some example data sources and how we can use the data collected to our strategic advantage.

Ad Performance

When you run ads on social media, most platforms will give you feedback on how well they are performing. It will let you know who saw the ad, who clicked on the ad, and how many conversions it brought in. 

Companies should look at the ads that are most effective and determine what made them get noticed. Is it the wording?  An engaging topic? The type of images that were added? A sense of humor? Emojis? 

Target Audience

Most companies have a pretty good idea of their target audience, but sometimes there are surprises. If you find your ads are bringing in an unexpected audience, you may want to rethink your marketing efforts so they can be more inclusive of everyone that is attracted to your ad campaigns.

By expanding your perspective and including new target personas  you can understand a more holistic and inclusive customer journey for your brand.

Customer Preferences

Many software programs are designed to provide you with customer data at the click of a button. You can find out which customers are buying what products and how often.

You can use this information to send them relevant emails to let them know about similar products that may be coming into your store or sales you are having on the items that might suit their tastes.

Remarketing

Remarketing is a great way to draw new customers and keep current customers coming back.  When someone visits your site for the first time, you can use the data that is collected to keep connected with them. 

AI can be used to track their internet activity and show them relevant ads when they are online to help draw them back to your website. If customers leave items in their carts without checking out, emails can be sent to remind them that they have items waiting for them.

This same technology can be used on existing customers to help bring them back to your website for repeat business. 

Customer Feedback

Another great way to find out more about the customer experience is by asking them directly. Social media is a great way to connect with customers and find out whether they are happy with your products and the buying experience.

Once you have collected this data, be sure to keep tabs on it and use it to make improvements. Then, at a later point in time, run another poll to determine whether the changes you made are bringing in more positive feedback. 

Polls are also a great way to connect with your customers and let them know that their opinion matters.

Let’s face it, anyone can collect data. It’s knowing what to do with that data that helps to set you apart. Look at your numbers, then figure out how you can make the information work for you to help grow your business.

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